2022 - 2030 Strategic Goals and Objectives
The Utah Transit Authority moves Utah to a stronger economy, a cleaner environment, increased mobility,
greater access to opportunity, and a better quality of life—all driven by safe, reliable transportation.
Vision Statement
Leading Utah's mobility solutions and improving quality of life
THESE FIVE STRATEGIC PRIORITIES MAKE IT HAPPEN
Moving Utahns to a Better Quality of Life
70% of Utah's population (75% of UTA's service area) resides within one-half mile of UTA's transit service, and the carbon footprint of UTA vehicles and facilities is reduced by25%
Exceeding Customer Expectations
Achieve a 45% increase - 10% every two years - in UTA's Net Promoter Score (How likely would you be to recommend UTA to your friends and family?)
Achieving Organizational Excellence
Receive industry recognition for operating a dynamic and forward-thinking public enterprise - a nimble, innovative, thriving environment for professional achievement
Building Community Support
More than 100 actively engaged formal alliances and affinity groups telling their stories in ways that influence transit-friendly outcomes
Generating Critical Economic Return
Communities across the region and state recognize the economic value and positive return on investment that UTA provides statewide